Mobile Advertising is On the Move
Did you know that in 2013 the projected number of smartphone users in the U.S. is 138 million* and is projected to grow to 192 million* by 2016. Did you also know that 17% of adult cell phone users** say that they mostly use their phone as their primary online tool?
Why is this important ?
Users are migrating at a fast pace to mobile. Smart advertisers need to take advantage of this upswing and develop effective campaigns that will speak to these users. New technologies are being developed everyday that can help advertisers reach this market in various ways using a multitude of size, frequency and design. It is no coincidence that 64%** of users say that the reason they go online through their cell phone is because it is more convenient and fast. This is the market to reach.
Don’t be alarmed if you think that it is too late to get in the game or too difficult to manage. This is still a growing market that has the propensity to spend dollars on goods and services. Why not have them utilize your business? Don’t miss an upcoming Digital Marketing Workshop to help you develop and plan a multi-media strategy.
The Walk-away: Legs make people mobile, give your advertising legs as well to follow people wherever they are accessing messages. Start out by promoting your business utilizing mobile.
* eMarketer, April 2012
**Pew Research Center’s Internet & American Life Project, March 15-April 3, 2012, tracking survey