Time to refresh your ads, website or logo?
I’m not talking about getting new furniture or moving to a new building (though if you are, then congratulations!). I’m talking about updating your ads, your website, even your logo.
Ad fatigue generally refers to over-saturation of your market with your ad message (remember the 2012 presidential campaign?). But it can also refer to stale ads — using the same artwork and message well past their sell-by date, with the mistaken idea that “if it worked once, it will always work.” If your ad has become overly familiar — in print or on the web — readers are more likely to gloss over it. Changing it up will catch their eyes anew.
Website redesign is a slightly different animal. The main reasons to consider updating your site:
- Professionalism. If it’s a do-it-yourself site, or you built it from an online template (which makes it look vaguely like so many others), you may want a designer to give it a more tailored and professional look.
The Walk-away: Keeping your look fresh keeps people interested. A graphic designer can review your ads, website and logo and work with you to breathe new life into all of them.